VR gains ground with Medicare approval
Good news for healthcare founders working on emerging technologies: AppliedVR, a startup that uses virtual reality technology to treat chronic pain, recently became the first digital therapeutic to secure Medicare coverage as durable medical equipment. Even with FDA authorization, which AppliedVR received in 2021, the struggle to establish payment models for emerging medical technologies has been a significant barrier to their adoption. Medicare granting a payment code to AppliedVR's RelieVRx may pave the way for more virtual reality products to be covered by insurance and adopted in the industry. Read more in STAT.
ChatGPT as the new WebMD? Watch out for these risks.
People already turn to sources like Reddit and TikTok when they have a medical question. If you’re a healthcare entrepreneur working on a generative AI solution, MedCity News breaks down how Americans putting too much trust in ChatGPT to answer these questions could make this phenomenon a much bigger problem.
Google’s Dr. Megan Jones Bell on building best-in-class mental health solutions
As the recent upheavals at Mindstrong and Cerebral show, innovating in the mental health space can be challenging, especially if the solution doesn’t center on the physician-patient relationship. In our latest podcast episode, we spoke to Dr. Megan Jones Bell, Clinical Director of Consumer and Mental Health at Google. Her four pillars for building best-in-class digital solutions? Desirability, clinical effectiveness, service design, and business strategy. Listen here.
Tech startups should start small, think big with health systems contracts
While we often associate large health systems with having bigger budgets and more resources for piloting new technology and innovations, a recent report from KLAS Arch Collaborative found that smaller players may be a better option for tech startups seeking new contracts. Small hospitals are changing their EHRs and patient accounting systems at a greater rate than that of their large hospital counterparts, KLAS found. Healthcare IT News dives into why.
Prescriptions vs. treatment: a fine line in the Ozempic boom
The obesity treatment industry is booming, with companies like WeightWatchers and Noom making headlines for incorporating popular weight loss drugs like Ozempic into their programs. However, if you’re one of the many startups looking to address obesity and other chronic conditions, focusing on the symptoms–rather than the root cause–may not help you stand out or make a lasting impact. Case in point: Health2047 portfolio company Phenomix Sciences is taking a different approach with its focus on "hungry gut phenotypes." With its new test, Phenomix can determine whether a given intervention will work for a patient, giving them a better understanding of their type of obesity and the most effective treatment plan. Read more in U.S. News & World Report.
5 ways to ace email automation for your startup
Email automation is in the headlines, with Twitter’s recent move to auto-reply with a poop emoji to anyone who contacts its press inbox. Here are five better ways to leverage email automation for your startup from Health2047’s Senior Director of Marketing & Growth Programs. Plus, nine healthcare marketing trends to embrace in 2023.
Next stop, Nashville: Get $150 off at ViVE
Join us at ViVE in Nashville from March 26 to 29. Register now and don’t miss Health2047’s Managing Director of Technology, Charles Aunger, at Monday’s panel session on cybersecurity. Use our code for $150 off: VIVE23SP_Health20150 and visit us at our booth #2507.
